Built a bespoke Shopify store from the ground up with 24 custom Liquid sections and automated local delivery logic.
Architected a Vinted-style multi-vendor resale marketplace on Shopify across fashion, electronics, and home.
Custom Shopify flagship for a heritage West Hollywood caviar house established in 1991, built around strict retail compliance.
Find a Top Rated Shopify expert on Upwork to build a fast, high-converting store
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Farhad Ali — Top Rated Shopify & Full-Stack Expert
Match found: 100% Job Success. Custom OS 2.0 sections, product configurators, local delivery logic & full-stack apps built from zero to live.
CEO · Custom Shopify OS 2.0 & Full-Stack Architect
We build luxury DTC stores from zero to live—custom Liquid sections, metafield & metaobject architectures, Figma-to-Shopify builds, and full brand systems. Everything stays 100% editable in the Theme Customizer so you never need a developer to change a headline.
When a store needs something no app does, we build it: custom product & ring builders, local delivery logic (ZIP gating, lead-time date pickers, radius pricing, cutoff countdowns), and multi-vendor marketplaces with automated order splitting and Stripe Connect payouts.
Lean vanilla JS and CSS with zero bloated frameworks for green Core Web Vitals. We handle conversion optimization across product pages, collection filters, and cart upsells—plus seamless migrations from WooCommerce and WordPress where nothing gets lost.
Custom React & Node.js applications, AI integrations, GoHighLevel agency systems, n8n workflow automations, and complete GA4, Google Tag Manager & Meta Pixel tracking—connecting your storefront to your CRM, email, and SMS flows.
Send your store URL or hop on a 30-min call with our CEO. You get a concrete plan, timeline, and honest quote within hours.
We engineer custom sections, product logic, and lean vanilla code—built from scratch for speed and luxury conversion.
Core Web Vitals, mobile responsiveness, checkout flows, and tracking—every build passes strict QA before launch.
We handle domain, payments, and go-live, then deliver handover docs and a walkthrough so your team owns the store.
Share your store URL or idea. Walk away with a clear technical roadmap in 30 minutes.
On-demand engineering for custom sections, CRO, speed optimization, and ongoing iterations.
Send your store URL or reference site—get a concrete plan, honest timeline, and fixed price within hours.
Send us your store URL, project brief, or reference site you love. You'll get a concrete plan, an honest timeline, and a reply from our CEO within a few hours.
Under 4 hours (8 AM – 5 PM EST)
Islamabad, Pakistan · Serving US & Global Brands
Every consultation and technical scoping call takes place directly with our CEO and Lead Architect, Farhad Ali—never a salesperson. You get direct access to senior engineering leadership backed by the full Nelston team.
Both. You can book a 30-minute consultation for $15 to review your store or idea, hire us at our standard $25/hr rate for ongoing development, or request a fixed-price quote with clear milestones after we review your brief.
Yes, 100%. Every custom Liquid section, metafield, and metaobject we build is wired into Shopify's native Theme Customizer. We also provide handover documentation and a walkthrough video at launch so your team owns the store completely.
We specialize in custom Shopify OS 2.0 stores, product configurators, local delivery systems (florists, farms, gourmet food), multi-vendor marketplaces, WooCommerce/WordPress migrations, custom React/Node.js apps, and n8n/GoHighLevel automations.
We maintain an under-4-hour response time during US business hours (8:00 AM to 5:00 PM EST) and keep you updated at every stage from architecture through QA and launch.