CEO
About Nelston Technologies
We don't install a theme and call it done.
Nelston Technologies is an engineering-first digital studio in Islamabad, Pakistan, serving luxury DTC brands and agencies across the United States and worldwide. We own every step from zero to live: brand system, custom architecture, product logic, apps, payments, domain, and launch.
100%
Job Success Score
Top Rated
Verified Track Record
< 4 hrs
Response (8 AM – 5 PM EST)
200+
Agency Accounts Supported
Founder & CEO Note
Led hands-on by Farhad Ali
Every store and custom application at Nelston is architected directly by our CEO, Farhad Ali. Whether we are wiring a 1.5-million-diamond ring configurator in Boston, building radius-based local delivery for an Atlanta florist, or launching a US multi-vendor marketplace with automated Stripe Connect payouts, you work directly with the engineer building your product.
Everything we ship on Shopify is 100% editable inside the native Theme Customizer—so your team never needs a developer just to change a headline. At launch, you receive complete handover documentation and a walkthrough video so you truly own your store.
Beyond Shopify, our team builds custom React, Node.js, and Python applications, manages development for a US marketing agency overseeing 200+ GoHighLevel client accounts, and engineers end-to-end n8n workflow automations.
What We Do
Full-stack commerce & custom software engineering.
Custom Shopify OS 2.0 theme development: Liquid sections, metafields, metaobjects & Figma to Shopify
Shopify theme customization & full redesigns for established DTC brands
Product builders, ring configurators, bundles, variant swatches & line-item personalization
Local delivery logic for florists, farms & gourmet brands (ZIP gating, lead-time date pickers, radius pricing, cutoff countdowns)
Multi-vendor marketplaces on Shopify: seller onboarding, order splitting & automated Stripe Connect payouts
Shopify speed optimization: lean vanilla JS & CSS, zero bloated frameworks, green Core Web Vitals
Shopify CRO across product pages, collection filters, cart upsells, trust signals & checkout flows
Seamless migrations from WooCommerce & WordPress with zero SEO or data loss
Custom React & Node.js applications, AI tools, desktop software, GoHighLevel systems & n8n automations
Full analytics & attribution setup: GA4, Google Tag Manager & Meta Pixel
Our Team
The people behind the pixels.
CTO
Hammad Mustafa
COO
Saad Abdullah
CPO
Farhan Ali
Consultant